I want to build a focused Instagram campaign that consistently sends qualified visitors to my website. The channel is already active, but it needs a cohesive strategy, regular content, and sharper analytics. Scope • Map out a 30-day content calendar tailored for Instagram, balancing product images, short promotional videos, and carousel posts that repurpose our latest blog content. • Design and edit each asset so it feels native to Instagram—strong visuals, on-brand captions, relevant hashtags, and clear calls-to-action that point back to my site. • Schedule all posts in an approved tool (e.g., Later, Buffer, or Meta Business Suite) and set up UTM tracking so we can see which pieces move the needle. • Monitor performance throughout the month, then deliver a concise report outlining reach, click-throughs, and actionable next steps for improving traffic. What I’ll provide • Brand guidelines, logos, and raw product shots. • Access to existing blog articles and any prior creative assets. • Login or collaborator access to the Instagram account and scheduling tool of choice. Acceptance criteria 1. All planned posts are delivered ready to publish, sized correctly for the feed or Stories. 2. Captions include trackable links and match our brand voice. 3. End-of-month report clearly shows traffic metrics pulled from Instagram Insights and Google Analytics. If you’ve grown website traffic through Instagram before and can showcase similar wins, I’d love to hear your approach and timeline.