I’m refreshing my site and need clear, engaging website content, specifically landing pages that serve an informational purpose rather than overt sales copy. The goal is to explain what we do, answer common questions, and guide visitors smoothly toward the next step without sounding pushy or promotional. You’ll craft the full page narrative—headline, sub-heads, body copy, and a concise call-to-action—that balances authority with approachability. Tone should be helpful, concise, and on-brand. I’ll provide brand guidelines, existing materials, and a rough outline of the page structure once we start. Deliverables: • One complete landing-page draft (≈400–600 words) • Up to two rounds of focused revisions based on feedback • Final copy supplied in Google Docs or Word, ready for upload I’m looking for writers comfortable with web UX principles, keyword best practices, and a conversational style that still conveys expertise. If this sounds like your sweet spot, let’s talk.