# SCOPE OF WORK (SOW) ## Website Development, Email Setup, CRM & Marketing Automation --- ## 1. PROJECT OVERVIEW Design, develop, deploy, and maintain a professional industrial website with integrated enquiry capture, WhatsApp automation, CRM system, and marketing tools for lead generation. --- ## 2. WEBSITE DEVELOPMENT ### 2.1 Platform * WordPress (preferred) OR modern frontend (React/Next.js) * Mobile responsive design * Fast loading (optimized for performance) ### 2.2 Pages Required * Home * About Us * Services (Hot Dip Galvanizing) * Infrastructure / Plant * Quality * Contact / Enquiry ### 2.3 Content Integration Include: * Company intro (Established 2007) * Sectors served (Power, Infra, Industrial, etc.) * Capacity: 12,000 MT/year * Kettle size: 4.5m x 0.8m x 1.3m * Equipment details * Manpower & quality processes ### 2.4 Visuals * Integration of real plant photos & videos * Image optimization * Professional layout using Elementor or equivalent --- ## 3. LEAD CAPTURE SYSTEM ### 3.1 Website Forms * Name, Phone, Email, Requirement, Quantity * Form submissions stored in backend * Email notification on enquiry ### 3.2 WhatsApp Integration * Click-to-Chat buttons across website * Auto-filled enquiry message from form * Sticky WhatsApp button --- ## 4. CRM SYSTEM (MANDATORY) ### 4.1 Features * Central dashboard for all enquiries * Lead capture from: * Website forms * WhatsApp enquiries * Lead status tracking: * New / Contacted / Quoted / Converted ### 4.2 Data Management * Customer database * Search & filter leads * Export (Excel/CSV) --- ## 5. EMAIL SETUP ### 5.1 Platform Use Google Workspace ### 5.2 Configuration * Domain email setup: * DNS (MX, SPF, DKIM) configuration * Email deliverability optimization --- ## 6. MARKETING & AUTOMATION TOOLS ### 6.1 WhatsApp Marketing * Bulk WhatsApp messaging system * Template-based messaging * Lead follow-up automation ### 6.2 Lead Generation Tools * Landing pages for campaigns * Integration with Google Ads / Meta Ads * Tracking via Google Analytics ### 6.3 SEO Setup * Basic on-page SEO * Keywords: “Hot dip galvanizing Pune”, etc. * Meta tags & sitemap --- ## 7. PERFORMANCE & SECURITY * SSL installation * Page speed optimization * Basic security hardening * Backup system --- ## 8. MAINTENANCE (MONTHLY) * Website updates (plugins, security) * Email system monitoring * Bug fixes * Minor content updates * CRM maintenance --- ## 9. DELIVERABLES * Fully functional live website * Admin access (WordPress + CRM) * Email system operational * WhatsApp integration working * Documentation / training session --- ## 10. TIMELINE * Website Development: 7–14 days * CRM & Integration: 5–7 days * Testing & Go-live: 2–3 days --- ## 11. PAYMENT TERMS * 40% Advance * 40% After Development * 20% After Go-Live --- ## 12. SUPPORT * Initial support: 15–30 days post launch * Optional AMC (Annual Maintenance Contract) --- ## 13. NOTES * Client will provide content, images, and branding inputs * Freelancer to ensure scalability for future expansion * System must be user-friendly for non-technical staff ---