I need a Google Ads specialist to set up, run, and refine campaigns that reliably convert into high-quality app installs. My first priority is volume, but not at the expense of churn—so every decision should keep user retention in mind. The app targets the general population, and the ads must spotlight its unique content and functionality that set us apart from look-alikes in the store. I will provide the creative brief, brand assets, and full access to our Firebase/Google Analytics dashboards so you can link conversions and in-app events back to each keyword, audience, and placement. You’ll be expected to: • Build and structure Search, Display, and UAC campaigns from scratch, including asset groups tailored to key user personas. • Conduct keyword, audience, and creative testing, pausing or scaling based on install cost and early-stage engagement signals. • Implement conversion tracking and funnel reporting so we can monitor install-to-retention ratios day-by-day. • Present short weekly summaries showing spend, CPI, retention at D1/D7, and the next set of optimisation actions. Success is simple: a steady stream of new installs that hold a competitive CPI and demonstrate healthy D7 retention. If you’ve driven similar results for consumer apps before, I’m ready to start right away and will make assets and analytics access available on contract signing.