Winning projects as a freelancer isn’t just about having the skills—you also need to know how to present those skills in a way that makes clients trust you, choose you, and stay with you. A strong bid (also called a proposal) can be the difference between landing a high-value client and getting lost in a sea of applicants. The good news is this: writing a winning bid isn’t complicated once you understand the psychology behind what clients want. This guide breaks down exactly how to write a compelling bid that stands out, looks professional, and gives clients confidence. Whether you’re new to freelancing or looking to sharpen your approach, these strategies will help you improve your win rate immediately. 1. Understand the Client’s Perspective Before typing a single word, stop and think like a client. Clients are not only looking for someone who can “do the job”—they want someone who is reliable, communicative, easy to work with, and professional. Most clients worry about three questions: Will this freelancer understand what I need? Can they deliver quality work? Are they easy to communicate with and trustworthy? Your proposal needs to answer all three questions quickly and clearly. When you write with the client’s perspective in mind, your bid naturally becomes more persuasive and relevant. 2. Start With a Professional and Warm Greeting The opening of your bid sets the tone. A warm, clean, simple greeting can show professionalism and attention to detail. Skip generic lines like “Dear Sir” or “To whom it may concern.” Instead, use the client’s name if available, or a simple friendly greeting. Examples: “Hi Sarah, hope you’re doing well.” “Hello, I’ve read your job post and would love to help.” This small detail can already make you stand out from freelancers who copy-paste the same greeting into every proposal. 3. Show That You Fully Understand the Project One of the biggest mistakes freelancers make is sending generic bids. Clients can spot them instantly. Instead, show the client you read, understood, and care about their project