Our in-house content team has reached the limit of what we can do alone and we now want a dedicated SEO partner to lift the entire site higher in Google’s results. The single, measurable objective is a sustained improvement in organic ranking. The focus is Google only for the moment; if things go well we can expand the strategy to Bing or Yahoo later. Core keyword groups are already sketched out—industry-specific phrases that decision-makers actually type, plus broader popular search terms that bring in fresh traffic. I will share the current list and the analytics dashboards as soon as we start so you can see where quick wins and longer-term opportunities sit. What I need from you is a well-structured plan that balances technical fixes, on-page optimisation, high-quality backlink acquisition and continuous performance tracking. I’m interested in proven, white-hat methods rather than shortcuts. Deliverables I expect: • Comprehensive audit with prioritised action list • Finalised keyword map aligned to our industry and popular queries • Updated meta titles, descriptions, header tags and schema markup for each page • Content or copy recommendations where gaps appear • Outreach or link-building roadmap that meets Google guidelines • Ranking and traffic progress reports at an agreed cadence Please outline the tools (e.g., Google Search Console, Ahrefs, SEMrush) you rely on, any previous ranking wins, and the timeframe you believe is realistic for observable movement. I value transparency, data-driven decisions and clear communication throughout the engagement.