Scope of Work : Analytics & Tracking Setup • Google Analytics 4 (GA4) setup, audit, and optimization • Google Tag Manager (GTM) configuration • Offline conversion tracking using reference IDs (lead ID / transaction ID) • Passing customer value (revenue, LTV, service value) into GA4 & Google Ads • Event & enhanced conversion setup (form submits, calls, bookings, purchases) ________________________________________ Conversion & Ads Optimization • Google Ads conversion tracking & enhanced conversions • Conversion value optimization • Funnel & event-based tracking • Audience creation & remarketing setup • Custom audience segments based on user behavior & value ________________________________________ Future Scope (Bonus Skill) • Google Merchant Center setup & integration (future requirement) • Conversion tracking for Shopping / Performance Max campaigns ________________________________________ Fraud & Refund Protection • Setup & optimization of fake click and fraud click prevention • Help build forms and logic for refund claims due to fake or invalid clicks • Click fraud monitoring (Google Ads, third-party tools, GTM signals) • Ensure tracking complies with consent mode & privacy rules ________________________________________ Marketing Support (CMV / Performance) • Assist in conversion value modeling (CVM / CMV) • Help align tracking with marketing KPIs • Improve attribution accuracy for better campaign decisions • Support ongoing performance marketing needs ________________________________________ Required Skills • Google Analytics 4 (Expert level) • Google Tag Manager • Google Ads conversion tracking • Offline conversion tracking (CRM / reference ID based) • Audience & remarketing setup • Click fraud prevention tools & logic • Strong understanding of performance marketing & attribution ________________________________________ Nice to Have • Experience with healthcare, lead-based businesses, or service industries • Experience handling high-budget Google Ads accounts • Knowledge of consent mode v2 • Experience with Google Merchant Center ________________________________________ Why This Project Is Attractive • Long-term collaboration opportunity • Real-world performance marketing use cases • Focus on advanced tracking, not basic setup • Opportunity to scale with future projects ________________________________________ How to Apply (Important) Please include: 1. Similar GA4 or offline tracking work you’ve done 2. Tools you use for fraud or fake click detection 3. How you handle reference-ID based tracking 4. Your experience with conversion value & audience setup