I’m looking to scale an international lead-generation campaign on Facebook and need an ads specialist who can move quickly from concept to live optimisation. The aim is simple: capture qualified leads at the lowest possible cost while maintaining data integrity and clear reporting. Here’s what I need from you: • Refine a high-level strategy into a detailed campaign structure, including objective selection, funnel stages, and recommended daily spend. • Build and launch Facebook Lead Ads with compelling copy, creative suggestions, and properly mapped form fields. • Configure and verify Facebook Pixel and Conversions API so every lead is tracked end to end. • Develop custom and lookalike audiences to reach prospects worldwide and split-test them for performance. • Optimise placements, bidding, and ad variations at regular intervals, sharing concise weekly reports that highlight CPL, CTR, and next-step actions. I already have brand assets and access to Business Manager ready to hand over. If you bring proven results, strong A/B-testing habits, and clear communication, let’s start generating leads together.