I need a fresh set of eyes on our Google Analytics 4 implementation. The data coming from the public-facing site and from WHMCS must line up, especially around e-commerce transactions. Right now I’m not confident that every sale is being recorded, so your first task is to audit the existing tags, clean up anything that’s double-counting or missing, and prove it’s fixed with live test orders. While you are in there, please add event tracking for the primary “Pay Now / Complete Order” buttons on the checkout page. I only need that one section instrumented; everything else can stay as-is. Tag Manager is already installed, so feel free to consolidate the tracking in GTM if it makes maintenance easier. Once conversions are firing reliably, I want to push them into Google Ads and build acquisition campaigns aimed at new customers. Set up the conversion action, link GA4 ⇄ Ads properly, and create the first campaign structure (search and, if you feel it’s worthwhile, a remarketing audience pulled from the new conversion data). Deliverables • GA4 & WHMCS audit report with the exact fixes applied • Verified e-commerce transaction tracking (screenshots + real-time test proof) • Button-click event on checkout page, visible in GA4 and Ads • Linked GA4 ↔︎ Google Ads account with the new conversion action active • One live Google Ads campaign targeting new customer acquisition, ready to scale I’ll give you access to GA, GTM, WHMCS, and Ads as soon as we start. Looking forward to finally trusting the numbers.