I run a mortgage-brokering firm and need a polished online presence that combines a clean, trustworthy logo with a conversion-focused website. Scope • Brand identity: a modern, professional logo supplied in SVG, PNG and PDF, plus the original editable file. • Website: a responsive site that showcases our services, guides visitors through key mortgage information, and—most importantly—drives enquiries through streamlined online forms. Lead generation is the core goal, so every page should encourage contact or form completion. Key requirements • Simple navigation emphasising credibility and ease of use. • Secure, mobile-first design built on WordPress, Webflow or another mainstream CMS you recommend. • Custom enquiry form (mortgage type, loan amount, contact details) that sends submissions to our CRM/email instantly. • Clear calls-to-action throughout and SEO-friendly structure so prospects can find us when searching for mortgage help. • Basic analytics setup so I can track form conversions and refine campaigns. Deliverables 1. Three logo concepts with one round of revisions, final files in multiple formats. 2. Fully functional website (home, about, services, resources, contact) deployed on my hosting, with the custom form tested end-to-end. 3. A brief hand-over guide covering logo usage and site editing steps. Acceptance Criteria • Logo and site present a consistent visual language. • Forms work flawlessly on desktop and mobile, capturing data into my chosen email address/CRM. • Site loads in under three seconds on standard broadband and passes basic accessibility checks. Please outline your proposed platform, timeline, and any similar finance projects you’ve completed, and I’ll get back to you quickly.