I need ongoing help keeping my Facebook and Instagram feeds fresh, engaging, and on-brand. The focus is on social media marketing paired with original content creation—specifically eye-catching graphics and short, shareable videos that will boost reach and drive meaningful engagement. Here’s what the role covers: • Plan and manage our posting calendar for both platforms. • Design scroll-stopping images and carousels (Canva, Adobe, or similar). • Produce and edit bite-sized videos/Reels that match our visual style. • Write concise, keyword-aware captions and hashtags. • Schedule content through Meta Business Suite or another approved tool, then monitor comments and basic analytics. Acceptance criteria: • A two-week content calendar delivered every Friday. • All graphics provided in layered source files plus ready-to-post formats. • Videos supplied in 1080×1920 (vertical) and 1080×1080 (square) where relevant. • Performance summary at the end of each month outlining top posts and recommendations. If you’re reliable, creative, and comfortable taking ownership of Facebook and Instagram marketing, I’m ready to get started right away.