I run a busy ophthalmology clinic with a basic website, an active Google My Business profile, and listings on a handful of doctor-finder portals. What I’m missing is a truly unified online story. I need a specialist who can step in, audit everything I already have, and turn the scattered pieces into one polished, professional brand presence that inspires confidence in new and returning patients alike. Core goals • Refresh my website’s design and layout while tightening the content so it reads clearly to patients and ranks well for local eye-care searches. • Optimise and fully complete my Google My Business profile. Photos, services, FAQs, appointment links—the works—so it becomes the single source of truth for local searches. • Standardise every clinic detail (name, address, phone, opening hours, specialties) across the major online doctor platforms and my social media pages, removing duplicates or outdated entries along the way. • Create consistent visual cues—logo usage, colour palette, typography—across the site, listings, and social channels to strengthen my professional image. Acceptance criteria – A redesigned website (existing domain) that loads fast, looks modern on mobile and desktop, and contains updated copy for all key pages. – Audit existing GooglemyBusiness listing and verify, 100 % complete Google My Business listing with up-to-date media and service categories. – Uniform clinic information pushed to leading doctor directories and my social media profiles, with a spreadsheet report of every URL updated. – Brand style guide (PDF) covering logo, colours, fonts, and basic usage rules for future content. – Two-week post-launch support to fix any listing or website glitches. If you’re fluent in WordPress or similar CMS, skilled with Google My Business optimisation, understands brand building and comfortable managing healthcare directory citations, let’s connect.