Project Title Etsy & Instagram Audit for Nature-Inspired Art Brand ($100 CAD) Project Description We are a calm, nature-focused art brand selling prints, stickers, and select apparel. Our work centers around landscapes and intimate moments in nature, with an emphasis on mood, storytelling, and visual cohesion. As we grow, we are also exploring macro nature poster designs (close-up forest details, flowers, mushrooms etc.) and an expanded apparel offering, and we want to ensure these directions align clearly with our brand. We’re looking for a marketing specialist to provide a written audit and strategic recommendations for both our Etsy shop and Instagram account. This project is strategy and feedback only (no posting, ads, or ongoing management at this stage). Scope of Work (Audit Only) Etsy High-level review of our shop and current listings Feedback on titles, tags, descriptions, and categories SEO opportunities and common issues Recommendations to improve clarity, cohesion, and conversion Guidance on how to introduce macro nature posters and additional apparel without diluting the brand Suggested priorities (what to fix first vs later) Instagram Review of our current content and profile presentation Feedback on visual consistency and brand voice Caption and hashtag strategy guidance Posting cadence and content direction recommendations Advice on how to showcase both landscapes and macro nature work cohesively Brand Direction Outside perspective on overall brand clarity Guidance on staying focused while expanding subject matter Suggestions for maintaining consistency across platforms as the product range grows Deliverables A written summary (document or PDF) with clear, actionable recommendations Bullet-pointed next steps we can implement ourselves Budget $100 CAD (fixed price) This is an initial audit project. If it’s a good fit, we are open to additional paid work in the future. Ideal Candidate Experience with Etsy shops (especially art, illustration, or aesthetic brands) Understanding of Instagram organic growth Comfort working with evolving creative brands Thoughtful, non-spammy marketing approach Clear communicator with a long-term mindset How to Apply Please include: A brief summary of your relevant experience One example of an Etsy shop or Instagram account you’ve worked on A short note on how you would approach marketing for a nature-inspired art brand expanding into macro prints and apparel You can view our site at: at fromseatostone.etsy.com