I run a boutique hospitality Spa in an estate that is launching a health-and-wellness arm (The Spa) and I need a social presence that actually converts into room and treatment bookings. My priority channels are our website, Instagram, Facebook and LinkedIn, but I also want to weave in TikTok and X to broaden reach. Here is the scope I have in mind: • Strategy & calendar – map out a 90-day, platform-specific plan that blends organic storytelling with paid advertising objectives. • Content production – create and edit artistic, creative visuals and short videos that feel luxurious yet approachable, always optimised to the native specs of each network. • Ad creatives – design thumb-stopping advertising assets, write copy, set up audiences and placements, then monitor and tweak for performance. • Zoho integration – leverage Zoho Social, CRM and Campaigns so every lead is captured, tagged and nurtured right through to booking confirmation. • Reporting – concise weekly dashboards showing follower growth, engagement, click-throughs and, most importantly, actual bookings attributed to each campaign. You’ll have full brand guidelines, mood boards and access to our existing property imagery. I’m happy to sign off on milestones for the strategy, content batches and campaign roll-outs so you always have clear approval points. If you have a track record of turning beautiful wellness content into measurable reservations, I’d love to see what you can do.