⚠️ Important – Read Before Submitting a Proposal We are currently receiving a high volume of placeholder bids, generic responses, and automated proposals. These will not be considered. Your bid is carefully reviewed and tailored to this specific brief Your proposal includes concrete ideas, relevant experience, and/or examples directly related to this project You are providing a realistic timeline and budget, not a placeholder offer You are personally involved in the work and not submitting on behalf of an unknown third party without disclosure Scope of Work — UI/UX + Visual Design (Figma) Project goal Elevate our website experience to feel premium, minimalist, and editorial—strengthening brand perception, and create an immersive website journey, while keeping the shopping journey effortless. Work will be done in our existing Figma file and must be ready for developer handoff. 1) Brand incorporation & visual direction • Apply Our brand identity consistently across the site (typography, spacing, layout, imagery style, tone) • Improve overall “look & feel” to reflect a classic-elegant, high-end fashion aesthetic • Establish clear visual rules for hierarchy (headlines, body text, captions, CTA priority) 2) Logo vectorization • Logo • Ensure correct spacing, alignment, and export readiness for web use 3) Landing page improvements (desktop + mobile) Navigation • Redesign / refine the navigation bar (structure, CTA placement, states, mobile behavior) Product carousel • Improve carousel design and usability (layout, spacing, image treatment, controls, states, responsiveness) Shop locator • Improve the shop locator section (clarity, trust, visual hierarchy, layout, CTA and flow) • We want to challenge classic or traditional “shop locators” Social media + testimonials • Redesign the social proof section for credibility and premium presentation (UGC grid, testimonial cards, typography, spacing) Overall landing page experience • Cohesive editorial flow from hero → story → product discovery → store locator → social proof • Ensure consistency across sections (grid, margins, rhythm, component usage) 4) Product page UX improvements (desktop + mobile) • Improve overall product detail experience: o imagery/gallery presentation o variant selection (size/color), validation, and state clarity o pricing and key info hierarchy o sizing/help content placement o trust elements (delivery/returns, materials, care, reviews if applicable) o CTA clarity and sticky behaviors on mobile if appropriate • Ensure product page matches landing page style and component system 5) Design system + components (lightweight, practical) • Reusable components for: buttons, nav, cards, carousel module, testimonial module, form elements/selectors • Defined styles: text styles, color palette usage, spacing scale, basic grid rules • Use Auto-Layout and maintain clean component structure for future scalability 6) Prototype & handoff • Interactive prototype with flows/states (nav, carousel interaction, product selection , animations, CTA states) • Clean file organization and naming conventions suitable for developers • Export-ready assets (SVG/PNG) where needed • We expect a fully working website, showcasing our uniqueness and ready to development