Ekspert SEO dla Internetowego Sklepu (Wielojęzyczny) One time optimization of 10 domains 1) Recommended Approach A. International SEO foundation (cross-domain hreflang + canonicals) — highest impact Ensure search engines serve the right language/country page and consolidate equity between locales. This reduces duplication, wrong-locale rankings, and wasted crawl. B. Scalable e-commerce templates (PLP/PDP/blog) — high impact Fix SEO at the template level (titles, schema, internal links, speed) so improvements roll out to all products/categories at once. C. Crawl efficiency & speed (Core Web Vitals) — high impact Optimize render, images, and faceted navigation to get more priority pages crawled and ranked, faster. D. Commercial intent coverage — high impact Strengthen category and product pages for “{brand} + sofa covers / replacement covers” queries per market; enrich with localized content and FAQs. 2) Key Actions to Improve Rankings & Visibility (per domain, repeatable) International SEO (all locales) - Hreflang across all language/country versions (x-default + every locale), cross-domain verified in GSC; self-referencing canonicals on each page. - Consistent URL patterns per market (e.g., /sofa-covers/ikea/ektorp/) to scale metadata and internal linking. - Sitemaps per locale (index + segmented sitemaps for PLP/PDP/blog); submit to each GSC property. - GSC geo-targeting where appropriate (not for pure language sites like .com/en, yes for country TLDs). - Technical & Crawl - Faceted navigation policy: block crawl of non-valuable parameter combos (e.g., ?sort=, ?view=, color-only) via robots rules and/or parameter handling; keep indexable only those facets with search demand (e.g., “Ektorp sofa covers cotton”). - Canonical strategy for variants: canonicalize color/size variants to the “base” PDP unless variant terms have clear search volume. - Core Web Vitals: Serve WebP/AVIF images; responsive srcset; lazy-load below-the-fold. Preload key CSS, defer non-critical JS; reduce app scripts; minimize CLS (stable image/price boxes). Cache policy + CDN; compress (Gzip/Brotli). On-Page Templates (scalable) Titles/H1/meta formulae per locale (brand + product type + key modifiers), generated from product attributes. Structured Data (schema.org): Product, Offer, AggregateRating, BreadcrumbList, Organization, and FAQPage (where relevant) on PDP/PLP. - Internal linking: From PLPs → child categories (e.g., brand/model lines) and top sellers. From PDP → parent categories, related models, materials/care pages. - Content blocks on PLP/PDP: localized intro, material care, sizing/fit, delivery/returns — placed below primary listings to preserve UX. - Media optimization: alt text rules per locale (brand, model, fabric), compressed lifestyle images. - Content & Trust (localized) - Category guides for high-intent models/collections in each market (e.g., “Housses de canapé Ektorp – Guide des tailles”). - FAQ libraries (returns, fit, washing, delivery times per country). - UGC/Reviews surfaced with AggregateRating schema. - Store trust signals: shipping times, returns window, secure payments, local language support. - Merchant & SERP Enhancements - Google Merchant Center (free listings) with high-quality feed (GTINs, availability, prices). - Rich results eligibility: image dimensions, price/availability accuracy, review markup hygiene. - Brand SERP: sitelinks via strong nav architecture; About/Contact/Policies fully localized. 3) Estimated Timeline (main improvements) Week 1: Technical & international audit; data pulls; confirm URL conventions; identify quick wins. Weeks 2–3: Implement hreflang + canonical framework, locale sitemaps, parameter rules; roll out template metadata & schema; first image/JS performance passes. Weeks 4–5: PLP/PDP content modules localized; internal linking rules; FAQ/guide templates; finalize CWV improvements. Week 6: QA across domains; GSC validations; submit XML; Merchant feed checks; finalize documentation/hand-off. Core gains usually start surfacing 2–6 weeks after crawl/index updates; broader ranking lift follows as Google reprocesses templates at scale. 4) What Should Be Done First (top priorities) Hreflang + canonicals across all locales (remove wrong-locale results, consolidate equity). Template-level SEO (titles/meta/schema/breadcrumbs/internal links) to uplift every PDP/PLP. Faceted-crawl policy + sitemaps (free crawl budget for money pages). Core Web Vitals quick wins (images, JS deferral, CLS fixes). High-intent category copy (localized, concise) for top 10 revenue categories per market. 5) Follow-Up Actions (what to monitor/adjust & when) After 2 weeks: Check GSC Coverage, hreflang validation, sitemap discovery, parameter handling. Spot-check SERPs for locale correctness and snippet enhancements (price/reviews). After 4–6 weeks: - Monitor rankings/CTR for priority categories; - compare crawl stats (valid pages, time to first byte, LCP). - Adjust internal links (promote winners), refine titles to improve CTR.