I’m refreshing my site and need clear, engaging copy for the Home page that focuses on educating new visitors about what we do and why it matters. The goal is to guide readers through our core value proposition, establish credibility, and motivate them to explore the rest of the site. I’ll share brand guidelines, key talking points, and any existing material you can repurpose. You’ll shape this into concise, persuasive homepage copy that feels welcoming, answers the big “what” and “why,” and naturally encourages further navigation. Deliverable • Final Home-page text supplied in a Google Doc (or Word) ready for upload, with headline, sub-heads, and body copy clearly marked.