I’m refreshing the customer experience across my online store and need a sharp UI/UX rethink that touches the three most-visited zones of the site: the homepage, every product page, and the full checkout flow. Homepage The visual layer needs the most love here. I want a cohesive colour scheme that feels modern yet retail-friendly, refined typography that boosts scannability on both desktop and mobile, and a new set of images & icons that load fast without losing detail. Subtle motion or micro-interactions are welcome as long as they don’t slow things down. Product pages Carry the updated look into each SKU page while tightening the information hierarchy—hero shot, price, variants, trust badges, reviews, add-to-cart—so shoppers reach the button with zero friction. Consistent component styling in Figma (or Sketch/Adobe XD) is essential because my dev team will lift assets straight from the design file. Checkout Streamline the three-step checkout I’m using now. Fewer fields, clearer progress indicators, mobile-first layouts, and persuasive microcopy should lift conversion. Please reference best practices for accessibility (WCAG) and responsive breakpoints. Deliverables • High-fidelity desktop & mobile mock-ups for homepage, product page, and checkout • Clickable prototype demonstrating user flow end-to-end • Exportable asset pack (colours, type styles, icons, imagery guidelines) • Handoff file with annotations for developers I’ll review the prototype against current load-time benchmarks and ensure visual consistency across all three templates before sign-off. Looking forward to seeing how you can turn these ideas into an intuitive, stylish shopping experience.