3. Direct-Response Copywriter (HVAC + Service Industry) Title: Direct-Response Copywriter for HVAC Ads, Reels & Landing Pages Description: We’re looking for a copywriter who can write short-form and long-form content that sells. You’ll help take our existing print-style offers and translate them into high-impact digital ad copy, captions, and landing-page headlines. We already have a powerful brand voice — we just need someone who can match it, sharpen it, and scale it across platforms. What you’ll do: • Write Meta/Google ad copy with strong hooks and CTAs • Script 15-30 second Reels/TikTok ads (for local homeowners) • Write landing page and email copy that converts • Polish existing content for tone, flow, and clarity Requirements: • Proven direct-response or performance marketing experience • Understands HVAC, trades, or home-service audiences • Knows how to write fast, persuasive, and clean copy • Speaks fluent English (U.S. audience tone required) To Apply: 1. Send 2–3 examples of ad copy you’ve written for service businesses. 2. Write “MY AC HOOK UP COPY” at the top of your reply.