I’m ready to give my existing site a fresh start with one clear objective: add full e-commerce functionality so I can sell digital products directly from my own domain. The core of the project is a redesigned, responsive storefront that lets visitors browse, purchase, and immediately download items such as PDFs, audio files, or software keys. Here’s what I need the finished site to do: • Offer a smooth checkout experience with Stripe, PayPal, or comparable gateways, automatically unlocking the download link upon payment. • Provide an intuitive admin area where I can upload files, set prices, manage coupons, and view sales reports. • Retain or enhance the current branding while delivering a modern, mobile-friendly layout that supports the new store. I’m not looking for a blog or user accounts right now—just a reliable digital-product shop and a refreshed design that supports it. Once we agree on the tech stack and timeline, I’ll share all brand assets and the current site files. Acceptance criteria: the new site is live on my domain, a test purchase completes end-to-end, the buyer receives the correct download, and the transaction appears in the admin panel.