I run an online retail store and want clear, evidence-based direction for our next marketing moves. You’ll work exclusively with our transactional data to uncover what, when, and how our customers buy. Here’s what I need from you: • A concise analysis (Python, R or SQL) that highlights purchase frequency, average order value, and any standout buying cycles. • A first-pass customer segmentation model—think RFM or a similarly lightweight approach—so I can see which shoppers deserve extra attention. • A brief, plain-language report summarizing the insights and the actionable steps they suggest based on submission guidelines I’ll provide the raw transaction files and the mandatory “Submission Guidelines – Online Retail.” Please weave those rules into every deliverable. Ideal experience includes customer behavior analysis, solid statistical reasoning, and crisp data storytelling. Attach a short note or sample that proves you’ve done this kind of work before, and let’s get started.