I need a fully-functional online store built from the ground up to sell my range of handbags, backpacks and luggage. Rather than relying on Shopify, WooCommerce or Magento, I would like the entire solution developed on a custom platform so I am free to scale and tailor every element as the brand grows. Essential functions include a clean product catalogue with flexible categories, secure checkout with the major payment gateways, and a customer dashboard. Shoppers must be able to leave star-rated reviews with written feedback on each product; this user reviews and ratings feature is non-negotiable and should be easy for me to moderate from the back-end. Please build the site to modern UX standards, fully responsive, fast-loading and SEO-ready. Once live, I should be able to add new products, update inventory and generate basic sales reports without touching code. If you can also integrate automated order confirmation emails and basic shipping-rate calculation, let me know—those would be a plus. Deliverables: • Custom-coded ecommerce website (handbags, backpacks, luggage) • Admin interface for product, order and review management • Front-end reviews & ratings component tied to each product • Payment gateway and transactional email setup • Deployment to my hosting and a brief hand-off guide I’m happy to answer any technical questions you have before we start so we can agree on the exact stack and timeline.