We are a premium single-origin coffee brand looking to redesign our Shopify product pages to increase conversions and guide customers through a structured buying journey. We currently receive strong traffic to brewing equipment (AeroPress, ESPRO), but low conversion rates. The importance is conversion while guiding the customer to coffee sales in addition to the accessory that originally brought them to the website. We are not looking for a basic redesign—we want interactive, image-driven product pages that educate, guide, and convert. Core Objective Turn product pages into a guided experience that: Builds confidence Reduces decision fatigue Drives coffee + accessory pairing purchases Scope of Work 1. Coffee Product Pages Each coffee page should include: Origin Story (No Farm Identification) Region-based storytelling (Central / South America) Why this coffee was selected What makes it stand out No farm names or sensitive sourcing details “Why We Created This” Section (Critical) Why this coffee exists What we like about it Who it’s for Flavor Profile + Experience Clear tasting notes Simple positioning (daily, smooth, complex, etc.) Brewing Guidance (Visual + Simple) Best ways to prepare Clean, easy-to-follow format (not text-heavy) Accessory Pairings (Revenue Driver) Recommend brewing equipment for this coffee Allow direct add-to-cart Include bundle options (coffee + gear) Blog / Education Integration Link to relevant blog content (ex: Pacamara blog post) Include preview (image + short excerpt) Visual Origin Mapping Clean map showing region (not exact farm) Premium look, not cluttered 2. Accessory Product Pages (High Priority) These pages receive the most traffic and must convert. Clear Use Case What the product is best for Who should use it Coffee Pairings (Critical) Recommend specific coffees that work best with the gear Example: Smooth / balanced option Daily option Advanced option Guided Buying Flow “New to this? Start here” “Best setup for beginners” “Upgrade your setup” Bundle Integration Product-specific bundles (NOT generic) Example: AeroPress + Recommended Coffee ESPRO + Premium Coffee 3. Interactive + Image-Heavy Design Strong visual storytelling Minimal text blocks Interactive elements where useful: Expandable sections Click-based navigation Visual comparisons 4. Conversion Optimization (CRO) Strong above-the-fold section Clear CTAs Trust indicators Shipping clarity (we offer free shipping on many items) Reduce friction across the page 5. Mobile Optimization Clean, fast, scroll-friendly Optimized for mobile conversions Sticky add-to-cart if appropriate What We’re Looking For Strong Shopify experience CRO-focused thinking (not just design) Ability to build a guided customer journey Experience with bundles and upsells What We Don’t Want Generic templates Designers focused only on visuals Cluttered or overly complex layouts To Apply Please include: Examples of high-converting product pages you’ve worked on (before/after preferred) How you would structure: A coffee product page An accessory product page Your approach to increasing AOV through bundles and upsells Any experience with interactive Shopify builds Important Start your proposal with JOURNEY so we know you read this.