1. Homepage Objective: Establish credibility instantly, communicate value proposition, and guide users to action. Key Sections: Hero Section Clear value proposition (who you are, what problem you solve, for whom) Subtext explaining differentiation Primary CTA (e.g., Get in Touch / Explore Solutions) Who We Are (Snapshot) 2–3 lines positioning the company globally What We Do (Overview) High-level introduction to the three core categories Click-through to detailed pages Why Choose Us Key strengths: expertise, global reach, approach, outcomes Proof of Credibility Clients, partners, impact metrics, testimonials (if available) Insights / Thought Leadership (Optional but premium) Blogs, perspectives, or featured ideas CTA Band Strong conversion-focused section Footer Quick links, contact details, social links, legal 2. About Us Objective: Build trust, story, and leadership credibility. Key Sections: Our Story Why the company exists, the problem it was built to solve Vision & Mission Forward-looking, globally relevant Our Philosophy / Approach How you think, not just what you do Leadership / Team (Optional) Founder or leadership positioning Global Presence / Market Focus Regions served, industries impacted CTA Invite collaboration or conversation 3. What We Do Objective: Clearly articulate services while keeping it simple and premium. 3.1 What We Do – Overview Page Introductory section explaining your service ecosystem Snapshot cards for each of the three categories Emphasis on outcomes, not just offerings 3.2 Category Page 1 (Category name to be finalized) Structure: Category-level value proposition Problems this category solves Key services / offerings Who it’s for How it creates impact CTA 3.3 Category Page 2 (Category name to be finalized) Structure (same framework for consistency): Overview & positioning Core solutions Differentiators Use cases / industries CTA 3.4 Category Page 3 (Category name to be finalized) Structure: Strategic context Services or solutions offered Methodology or framework Business impact CTA ⚠️ Important: All three categories should follow the same layout framework to maintain global design consistency. 4. Contact Us Objective: Reduce friction and drive action. Key Sections: Short, strong headline encouraging outreach Contact form (minimal fields, conversion-focused) Email / phone details Office location(s) or global presence Optional: calendar integration for direct booking Optional (Premium Add-ons You Can Leave Open for Freelancer Input) Case Studies / Work Page Insights / Blog Careers Resource Downloads