I’m refreshing our website and need a set of polished, conversion-oriented infographics that turn dense process documentation into clear, persuasive visuals. My goal is to show prospects—at a glance—how our end-to-end services work, from initial inquiry through ongoing support, without burying them in jargon. Scope • Translate information types—our internal business processes, the underlying technical workflows, and the customer journey—into distinct, on-brand infographics. Each diagram should highlight logic flows, decision points, and feedback loops while remaining easy for a non-technical executive to grasp. • Maintain a corporate, professional aesthetic that fits seamlessly with our existing site palette and typography. Think clean lines, restrained color usage, and crisp iconography rather than playful or hand-drawn styles. • Provide web-ready SVG/PNG files plus the editable source (Illustrator, Figma, or comparable vector format) so we can localize or update figures later. Acceptance I’ll consider the project complete when: 1. All infographics for the site visually align with the corporate theme and follow the approved wireframes. 2. Key steps and data flows are accurately represented—I will cross-check each diagram against our SOPs. 3. Final assets load quickly on the site and remain legible on both desktop and mobile breakpoints. If you’re comfortable distilling technical detail into compelling, boardroom-ready visuals, I’m ready to share the raw documentation and brand guidelines so we can get started straight away.