SCOPE OF WORK WordPress Technical Fixes Full website audit Update WordPress core, theme and plugins safely Remove unnecessary or outdated plugins Fix any layout issues on desktop and mobile Fix navigation and category structure Remove any leftover template/demo content Clean up footer and header structure Fix broken links and 404 errors Optimize database Set up automatic backup system Implement basic security hardening Speed Optimization Improve Core Web Vitals Install and configure caching plugin (WP Rocket or LiteSpeed if available) Optimize and compress all images Enable lazy loading Minify CSS and JS files Enable GZIP and browser caching Reduce server requests Provide before and after speed test report (PageSpeed Insights) On-Page SEO Setup Install and configure Rank Math or Yoast SEO Optimize meta titles and descriptions for all main pages Optimize product pages for SEO Add proper H1, H2, H3 heading structure Add alt tags to all product images Create and submit XML sitemap Configure robots.txt properly Add schema markup (Product, FAQ, Organization) Improve internal linking structure Optimize URLs if required Analytics and Tracking Setup Install Google Analytics 4 Install Google Tag Manager Install Meta (Facebook) Pixel Set up conversion tracking for: Contact form submissions WhatsApp button clicks Product page visits Verify tracking is working properly Lead Capture and CRM Setup Create professional RFQ / Inquiry form Make form mobile-friendly Store leads in database Integrate leads with CRM (Zoho or similar free CRM) Set up auto confirmation email Set up structured lead notification system Content and Structure Improvements Improve homepage structure for better conversion Improve product page layout Add clear call-to-action buttons Add WhatsApp floating button Make contact details clearly visible Improve trust elements (client list, testimonials, certifications if provided)