My site has never been through a formal SEO audit, so I need a clear baseline and a roadmap that will steadily increase organic traffic. The work must cover every major discipline—on-page, off-page, and technical SEO—so I can see exactly where we stand and what to do first. Here is what I expect to receive: • A detailed audit report that flags current issues, explains their impact, and quantifies lost traffic opportunities. • A step-by-step strategy document that prioritises fixes and growth actions, complete with timelines, required tools (e.g. Google Analytics, Search Console, Screaming Frog, Ahrefs/SEMrush), and measurable KPIs. • A one-page executive summary I can share with non-technical stakeholders. • A lightweight maintenance plan outlining how rankings and traffic will be tracked, reported, and improved month over month. Acceptance criteria 1. All findings are evidence-based and include URLs, screenshots, or crawl data. 2. Recommendations specify the expected traffic or ranking impact wherever possible. 3. Strategy actions are grouped into quick wins (≤30 days) and longer-term projects. 4. The final documents are delivered in editable formats (Google Docs or Word + spreadsheets). With these pieces in hand, I will be able to implement changes immediately and measure progress with confidence.