The LASA site needs a full-scale refresh that simultaneously lifts its user interface, speeds up performance, and introduces the missed features our audience keeps requesting. Right now the experience feels dated, pages drag before they load, and some expected actions are simply unavailable. I want the next iteration to feel modern, snappy, and complete. Key focus areas • Design & layout – a clean, responsive UI that looks polished on desktop and mobile. • Content quality – clearer messaging, tighter copy, and on-page SEO improvements that help search engines surface us more often. • Usability – intuitive navigation, accessible interactions, and friction-free user flows so visitors get what they need in fewer clicks. Performance matters just as much. Optimised images, lean code, proper caching, and Core Web Vitals compliance should push our load times well under the current benchmark. Feature gaps must close too. Any solution should map missing functions, prioritise them, and roll them out without breaking what already works. Acceptance criteria 1. Average page load <2 s on a 4G connection. 2. Lighthouse score ≥90 for Performance, Accessibility, Best Practices, and SEO. 3. Consistent branding and responsive layout across the full site. 4. All agreed new features live and fully tested. Provide a concise roadmap, tech stack choices, and a timeline with clear milestones so I can track progress from design hand-off through deployment.