I need an experienced social media strategist to audit what we are currently doing on Facebook, Instagram, Twitter, and LinkedIn, then rebuild everything into one unified approach that puts community conversation first. Instagram is the lynchpin for us, yet our chief obstacle across the board is inconsistent content quality. Right now, the posts that perform best are image-led, so the new plan must lean into strong visuals while weaving in short-form videos and compelling copy to keep feeds varied and lively. Here is what I expect once you come on board: • A concise audit that highlights gaps in tone, posting frequency, creative style, and audience interaction on each platform. • A written, channel-by-channel strategy that ties all four networks together under shared goals and brand voice, detailing content themes, ideal formats, and posting cadence. • A 30-day content calendar populated with sample image, video, and text concepts ready for design or production. • A simple reporting framework I can reuse, showing which metrics matter for community growth and how we’ll track them. You should be comfortable blending content strategy, brand management, and data-driven social media marketing. If you’ve turned fragmented accounts into vibrant, engaged communities before—and can prove it with clear results—I’d love to see how you’d tackle ours.