I’ve just launched Chessify.fun, an online playground for chess lovers, and now need to turn that launch into steady, measurable traffic. Content marketing is the growth lever I want to pull, with video as the primary format and Facebook and Instagram the core distribution channels. Here’s what I need: engaging chess-centric videos—opening tricks, tactical puzzles, rapid-fire tips, even meme-style reels—that spark conversation and drive viewers to click through to Chessify.fun. You’ll plan a content calendar, script and edit the videos, write thumb-stopping captions, add clear calls-to-action, and schedule everything for optimal reach. Tracking matters, so each post should include UTM links and basic analytics reporting so I can see how many players land on the site and what they do once they’re there. Deliverables • Monthly video content plan (topics, formats, posting dates) • 8–12 short-form videos (15-60 sec) plus 2 longer tutorials (2-5 min), optimised for Facebook & Instagram specs • Captions, hashtags, and CTAs that link back to Chessify.fun • Scheduling and publishing via my existing Meta Business Suite or another agreed tool • End-of-month performance snapshot: reach, engagement, click-throughs, traffic uplift Acceptance criteria The campaign is considered successful when at least 15 % of video viewers click through and Chessify.fun sees a consistent week-over-week traffic increase across the first month. If you’re confident in chess-savvy storytelling, sharp editing (Premiere Pro, CapCut, or similar), and data-driven optimisation, I’m ready to get started right away.