I’m expanding our content reach across Western and African audiences and need a writer who can speak to both worlds with an easy, conversational voice. Your main task is to craft blog posts that gently spotlight our brand while feeling like a friendly chat, not a sales pitch. When I send a brief, you’ll research the topic, weave in locally relevant examples or anecdotes, and deliver a polished post that sounds as natural to a reader in Accra as it does in Atlanta. I’ll supply keywords, a working title, and any reference links; you bring the storytelling flair and cultural nuance. Deliverables for each article • 100% original, casual-tone blog post (word count specified in the brief) • Smooth, on-brand introduction and conclusion that subtly reinforce who we are • Light SEO optimisation and a meta description • One round of revisions to fine-tune voice or facts if needed If you’re ready to write pieces that grow awareness without feeling forced, let’s start with a trial post and build from there.