I’m looking to launch a fully-functional e-commerce website on Shopify. The core of the job is straightforward web development: setting up the store, configuring theme and navigation, and making sure the checkout works smoothly on desktop and mobile. What I need • A clean, responsive Shopify theme installed and customized to match my branding (logo, colors, fonts). • Product catalog setup with collections, variants, and clear, conversion-focused product pages. • Payment gateway, tax, and shipping rules configured so orders can be processed immediately. • Basic on-page SEO, including meta titles, alt tags, and friendly URLs. • Key apps or native features enabled for inventory management, discount codes, and abandoned-cart emails. • Launch-ready testing: load speed, mobile view, and checkout flow. • A concise hand-off guide or quick call so I know how to update products and run promotions after go-live. I already have product details, images, and brand assets ready, so you can focus on structure and functionality. If you’ve built Shopify stores before and can walk me from setup to launch with best practices, I’d love to work with you.