I’m overhauling my D2C brand’s homepage and need it to do one thing above all else: drive conversions. The visual tone must stay bold and vibrant while still feeling unmistakably premium. Here’s the core framework I’d like you to shape in Figma: • Hero banner that lands a strong first impression (you should be skilled enough to create illustrations from scratch and not dependent on AI generation) (Do not apply if you generate it using AI) • Featured products/services laid out for quick scanning and add-to-cart intent • Testimonials that build instant trust • Additional sections you feel are essential for a high-performing, modern funnel Clean UI hierarchy, properly named layers, components, and auto-layout are non-negotiable because my developers will move straight from your file to code. Your past success designing D2C sites will let you make the right UX calls—strategic whitespace, persuasive micro-copy positions, and conversion-driven CTAs included. Hand-off: a single, well-organized Figma file ready for responsive dev work (desktop first, with mobile frames inside the same page). If this sounds like your wheelhouse, let’s talk timing and any quick questions you have about the brand guidelines before you dive into the canvas.