My BigCommerce store is live but the customer journey still feels patchy. I need a specialist who works inside the Stencil framework every day to give the entire public-facing flow a professional, conversion-ready polish. First, the homepage. I want a visually engaging front page that clearly presents our key categories and seasonal banners in a way that can be updated by the marketing team without editing code. Subtle motion or carousel effects are fine as long as they don’t slow the page or hurt Core Web Vitals. Next comes the product page and cart page. Think crisper media display, trust-building elements, and an add-to-cart experience that keeps momentum rather than sending shoppers on detours. I’m open to your best-practice suggestions on layout, microcopy, or upsell blocks as long as they stay true to the brand. Finally, the checkout. Reduce friction, shorten form fills, surface wallet options, and remove anything that distracts from completing the order. Every tweak should be data-driven and measurable against conversion lift. What I need from you up front • A concise audit pointing out what’s missing or under-performing today • A step-by-step action plan describing how you’ll fix each area and the tools or apps you’ll use Deliverables on sign-off • Redesigned, mobile-first homepage with editable categories and banners • Optimized product and cart templates, fully tested on all modern browsers • Streamlined checkout layout configured for higher completion rates • Post-launch report summarizing changes, assets, and any custom code for future reference BigCommerce theme-layer skills (Stencil, Handlebars, SCSS), responsive design, and a solid grasp of CRO principles are essential. If that sounds like your everyday toolkit, tell me what you see on my site now and how you’ll raise the bar. Please review https://fleetnetwork.ca before sending offer.