We represent one of Pakistan’s leading cattle-feed houses. Our portfolio splits into two clear lines—feeds for milking animals and feeds for meat animals—yet each line holds several individual brands that now need sharper, more differentiated voices. The assignment centres on building a unifying creative platform and then letting each brand within that platform speak with its own personality. Key Brands to consider: 1. MilkMax Plus 2. MilkMax Gold 3. MeatMax 4. MeatMax Gold Deliverables We will sign off on: • One umbrella Key Visual adaptable for every social post and story format. • Ten punchy taglines – five for our milking-feed brands and five for our meat-feed brands. • Five social-media campaign concepts, each laid out with sample copy, suggested visuals, and a short rationale. Creative guard-rails and insights: – Speak first to small farmers; they are the day-to-day decision makers for us. – Channels in play are Facebook, Instagram and TikTok. Concepts should flex naturally across all three. – Lead with the benefits we actually hear from our users: noticeably healthier animals and higher-quality milk or meat. “More litres” or “more profit” is old news; I want fresher, culturally resonant angles that break that clutter. – Ideas must be rooted in category and competitor research. Show us you understand what other Pakistani and regional feed brands are claiming so we can occupy new mental territory. We will consider the work complete when each campaign idea: 1. Delivers a single-minded insight relevant to small farmers. 2. Differentiates us clearly from at least one key competitor’s current messaging. 3. Translates into simple, eye-catching executions on Facebook, Instagram and TikTok without heavy re-work. If you have agriculture, FMCG or rural-marketing experience and a knack for memorable taglines, let’s make our feed brands impossible to ignore. https://www.facebook.com/maximfeeds/ Please visit our website for better understanding.