Written communication and tourist behavior analysis Target group 60+ years old travelers Not less than 1020 words and no more than 1060 words max (Must be Plagiarism free) Requirements: (Must be Plagiarism free) 1 - Demonstrate an inquisitive attitude, curiosity and analytical thinking skills in a straightforward setting. 2 - Able to collect and analyze data on consumers’ behavior, the market and the latest market and technological developments. 3 - Most communicate tactfully internally and externally at social levels. You demonstrate good written communication skills aimed at the target audience, implementation plan for the most appropriate marketing operation and/or approach. 4 - Analyze the customer journey when marketing, using at least appropriate digital means 5 – Justification written document (incl. bibliography) Desk research, get information about the target groups and know how to segment target group. Not less than 1020 words and no more than 1060 words max Language Correct language. Only a few cases of colloquial or unnecessary formal language occur. The sources in the text and bibliography are consistent; sources can be traced, and the bibliography is in alphabetical order. - The sources in the text are listed for each text fragment referred to. This makes it clear from which source each text fragment comes. - No plagiarism, it is important, when using Open AI, to properly cite it as a source via the APA guidelines. Until then, we advise reporting that (Open AI) was used and what prompt (question you asked) you entered. In doing so, please include the name of the author (= OpenAI), the publication date and the title of the product. It is important that you mention the question/prompt and the output/answer as an attachment in the bibliography. Structure - The title page contains relevant key information - The table of contents is clear and correct - There is coherence within different sections. Professional appearance - Professional appearance: effective and attractive use of layout / design / appearance, appropriate to the target group for whom the final product is designed for. 0-Table of content. 1-Introduction to target group (like who are they at that stage in life what’s their behavior or way of life). 2-Target group want, needs and travel motivations. 3-Target group segmentation. 4-Theory life cycle and 4 categories of motivation. 5-Other external factors. 6-travel behavior of your target audience. 7-Conclusion. 8-Substantiation is critical and includes literature review. 9-Bibliography > according to (APA) guidelines. I will provide a voice interview and an example first scramble writing from a friend for his target group to get an idea of what needs to be mentioned in the writing.