I’m looking for a high-level digital analytics expert to lead a full event-tracking implementation for an existing website. The goal is to build a clean, scalable, and accurate measurement system that delivers deep insights into: User behavior Conversion flows Business and product performance This is not a basic tagging task. I’m looking for someone who understands measurement strategy, not just implementation. Scope of Work 1. Measurement Strategy Understand business goals and user journeys Translate business requirements into a structured event model Define meaningful events, parameters, and conversions 2. Event Implementation Implement events on the website (code-level when required) Work with Google Tag Manager (strong advantage) Ensure events are scalable, reusable, and future-proof 3. Google Analytics (GA4) Full GA4 event setup and configuration Proper use of recommended and custom events Conversion definitions and validation 4. Event Structure & Naming Build a clear, consistent event-naming convention Align naming with GA4 best practices and long-term analysis 5. QA, Testing & Validation Debug events using GTM Preview / GA DebugView Validate data accuracy and reliability Ensure events fire correctly across devices and scenarios 6. Documentation Clear documentation including: Event name Trigger conditions Purpose / business logic Relevant parameters Required Skills Proven experience with Google Analytics (GA4) event implementation Strong understanding of JavaScript & web tracking Deep understanding of user behavior, funnels, and conversions High level of professionalism, communication, and documentation Nice to Have Experience with Mixpanel Experience with Hotjar (heatmaps, recordings, funnels) Background in CRO / Product Analytics / UX analytics Deliverables Fully functional and accurate event-tracking system Well-structured and documented event framework Recommendations for further analytics or tracking improvements (if relevant) Please Include in Your Proposal Relevant experience with similar analytics projects Tools you’ve worked with (GA4, GTM, Mixpanel, Hotjar, etc.) Examples or descriptions of previous implementations Availability and estimated timeline What I Value Clean thinking Strategic measurement (not event-spam) Accuracy and scalability Clear communication If you think like a product analyst, not just a tag installer — I’d love to talk.