Project: Build a Publisher Monetization Network (Web + App) Overview We are building a next-generation publisher monetization company. Our mission is to become a full monetization partner for digital publishers by owning the technology, optimization systems, reporting, and revenue workflows. This is not a simple SaaS dashboard. This is infrastructure required to run: demand integrations header bidding yield optimization refresh & viewability logic reporting & reconciliation publisher payments The goal is to operate a company comparable to Freestar, powered by Google Ad Manager and Prebid, but with stronger automation, transparency, and scalability. What We Are Building A centralized system where we can: onboard publisher websites and apps deploy monetization automatically run Prebid auctions connect to GAM / AdX apply revenue share give publishers real-time reporting manage billing and payouts control everything from a unified admin Who We Want Senior engineers with real experience in: GAM trafficking and reporting header bidding mechanics bidder integrations programmatic revenue logic ad refresh and viewability passbacks discrepancies and reconciliation If you have worked in ad networks, SSPs, exchanges, or yield optimization companies, you are a strong fit. System Modules (MVP) 1) Identity & Access Admin Secure login role management 2FA ready audit logs Publisher Separate portal with restricted access. 2) Property Management We manage monetization per property. A property can be: Website Android app iOS app Required Data Name Domain or bundle ID Category Traffic profile Default commission Payment configuration Web Monetization Engine Ad Deployment Modes Fully Automatic Ads injected using JavaScript and placement logic. Manual Publisher places ad containers. Supported Formats Standard display Sticky Anchors Interstitial Outstream Video-ready architecture Placement System CSS-selector based engine: target element insert before insert after append prepend dynamic container creation Refresh System global defaults per unit overrides viewability gating minimum interval rules auction protection during refresh Lazy Loading Viewport-aware loading. Passbacks HTML or JavaScript fallback logic. Prebid Infrastructure (Core Requirement) This is a critical part of the project. We must support: Client-side header bidding Server-side header bidding Admin Controls Enable or disable per property: bidders floors timeouts price granularity currency Future-Ready Design Must allow integration of dynamic floors and algorithmic optimization later. App Monetization Engine We also operate as a monetization partner for mobile applications. Formats banner interstitial rewarded app open native Demand GAM / AdX Prebid Mobile / server mediation-ready architecture Publisher Output Publishers receive: ad unit IDs SDK or integration documentation test configuration implementation samples Reporting & Analytics Data is aggregated from GAM and bidder pipelines. Metrics impressions requests match rate revenue eCPM clicks CTR viewability Financial Transparency We must display: gross revenue platform commission net payable to publisher Features date ranges filtering property view ad unit view CSV export period comparison Revenue & Payout System Publishers can: register bank details add PayPal add crypto wallets Workflow minimum thresholds withdrawal requests approvals payout tracking invoice generation Compliance Layer GDPR framework US privacy handling ads.txt validation sellers.json support Technical Expectations We require: scalable backend architecture modular bidder system event logging queue-based processing secure APIs highly optimized front-end delivery We are building for large publishers and meaningful traffic volumes.