What We Are Building We are building an ad monetization platform similar to Freestar and AdPushup. The platform helps website and app publishers maximize their ad revenue. We are a Google Partner with access to Google Ad Exchange (AdX) demand and have accounts with multiple SSP/Prebid partners. Note: We are not currently an MCM (Multiple Customer Management) partner, so AdX demand is served through our own GAM account. The platform consists of three main parts: • A JavaScript tag that publishers place on their website which handles everything: running Prebid auctions, calling GAM, rendering ads, and reporting data back to us • A backend / admin dashboard where we configure everything per publisher: ad units, bidders, floors, formats, and settings • A publisher-facing dashboard where publishers can view their revenue, impressions, and performance data 2. Two Monetization Modes (Both Mandatory) 2.1 Full Stack Mode (Prebid + GAM) Prebid runs header bidding auction across configured SSP bidders. Winning bids and prices are passed as key-value targeting into Google Ad Manager (GAM). GAM makes the final decision between Prebid demand, Google Ad Exchange demand, and any direct campaigns. GAM serves the winning ad. 2.2 Prebid-Only Mode (No GAM Involved) ⚠ IMPORTANT: This is a MUST-HAVE feature. Not optional. • Run Prebid auction and render the winning bid directly into the ad slot without involving GAM at all • For publishers who do not have a GAM account or do not want to use GAM • Winning Prebid bid is rendered using Prebid’s own rendering • Must be configurable per publisher AND per individual ad unit. A single page can have some units going through GAM and others running Prebid-only Ad Formats to Support 3.1 Standard Banner Ads 3.2 Fixed Footer Ad (Bottom Anchor) 3.3 Side Rails (Left and Right Gutter Ads) 3.4 Top Fixed Ad Unit (Top Anchor) 3.5 Google Interstitial (Web Interstitial via GAM) 3.6 Sticky Sidebar (Sticky on Scroll) 3.7 Outstream Video Ads (Sticky / Floating Video) 3.8 Parallax / Scroller Ads 3.9 Rewarded Ads 3.10 In-Image / In-Screen Overlay Ads Auto Ads (Automatic Ad Injection via CSS Selectors) Ad Refresh (Auto-Refresh Viewable Ads) Dynamic Floor Pricing Prebid Modules & Bidder Adapters