1. Project Overview & Goal What is the core purpose of this writing project? (e.g., to inform, persuade, entertain, generate sales leads, explain a complex topic). What specific outcome do you want to achieve once the audience reads this content? (e.g., sign up for a newsletter, purchase a product, change an opinion). 2. Audience & Tone Who is the primary target audience? (Be specific: age, job role, level of expertise, current pain points). What is the desired tone/voice? (e.g., authoritative, casual, humorous, professional, empathetic, technical). Are there any specific words, phrases, or terminology that MUST be used, or MUST be avoided? 3. Format, Length, and Scope What is the required format? (e.g., Blog post, Website copy, Email newsletter, White paper, Social media captions, Video script). What is the approximate desired length or word count? (e.g., 800-1000 words, 5-7 email sequence). What is the main topic or thesis statement? 4. Key Information & Supporting Assets What are the 3-5 key messages/takeaways that must be included in the final piece? Do you have any existing sources, data, links, or documents I should reference or draw information from? (If so, please provide the links/attachments later). What is the required Call-to-Action (CTA)? (e.g., "Click here to download our free guide," "Book a demo today"). 5. Delivery and Constraints What is the required deadline? Are there any existing examples of writing you like (or dislike)? (Providing examples helps me match your stylistic expectations).