I run a trading software company (The Market Structure Trader) that sells indicators, dashboards, and Expert Advisors for MetaTrader 4 & MT5. The current website is functional but dated, and critically — it doesn't sell well. I need a complete redesign that transforms it from an information-heavy site into a high-converting sales machine. Current site: https://themarketstructuretrader.com/ The Problem The existing site focuses too much on what the products do (technical features) and not enough on how they help traders. It reads like documentation, not a sales page. The design is slow, cluttered, and doesn't inspire confidence or urgency. I need someone who understands conversion-focused design and persuasive copy — not just someone who can make things look pretty. What I Need 1. Full Website Redesign (WordPress + WooCommerce + Elementor) Modern, fast, clean design that builds trust and authority Mobile-first responsive layout Clear product catalogue with WooCommerce integration Streamlined navigation (the current menu is overwhelming) Speed optimised — the current site is sluggish 2. Conversion-Focused Sales Pages for Each Product Individual landing page/sales page for each indicator and Expert Advisor (~15+ products) Benefit-led copy — focus on outcomes for the trader (save time, catch reversals early, never miss a setup, manage risk effortlessly) rather than just listing features Clear CTAs, pricing, and trust signals throughout Each product page should tell a story: the problem → the solution → the result 3. Brand Identity for Each Product Each product needs its own mini logo/icon/identity so it stands out Consistent visual language across the range but each product should feel distinct These identities will be used on sales pages, product cards, and marketing materials 4. New Imagery & Visual Assets Completely new custom imagery — no generic stock photos of people pointing at screens Trading chart graphics, strategy visualisations, and concept illustrations that help explain what each tool does at a glance Hero banners, product mockups, before/after style visuals Graphics that help a trader understand the strategy without reading paragraphs of text Individual logos created for each product so it stands out and has it's own identity 5. New Sales Copy Rewritten copy across the entire site focused on benefits and outcomes Headlines that speak to trader pain points (missing setups, staring at charts all day, poor risk management, inconsistent results) I can provide the technical details for each product — you turn it into copy that sells Products Include (not exhaustive): Market Reversal Alerts Indicator & Dashboard ADR Reversal Indicator & Dashboard RSI/TDI Alert Dashboard Trade Manager Dashboard Support, Resistance & Propulsion Indicator Multiple Expert Advisors (Position Trader EA, Zone Trader EA, Price Action Toolkit EA, etc.) Symmetrical Triangle Indicator & Dashboard The Strat Dashboard Tech Requirements: WordPress + WooCommerce (existing stack, staying on it) Elementor Pro page builder (mandatory) Fast loading — optimised images, clean code, minimal bloat SEO-friendly structure Ideal Freelancer: Strong portfolio showing conversion-focused ecommerce or SaaS product sites (not just blogs or brochure sites) Experience with financial/trading niches is a significant plus Can write persuasive sales copy OR works closely with a copywriter Skilled in graphic design/brand identity — can create product logos and custom imagery Proficient with WordPress, WooCommerce, and Elementor Understands page speed optimisation Bonus: Experience with sales funnels, A/B testing, or CRO I have no issues with freelancers using AI for creatives and copy as long as they understand what is required when creating it Please Include In Your Proposal: Links to 2-3 relevant projects (product/ecommerce sites you've designed that sell well) Your approach to redesigning a product-heavy site for better conversions Whether you handle copy, imagery, and design yourself or use a team Estimated timeline and cost breakdown Any questions you have after reviewing the current site I'm not looking for a quick theme swap. I need someone who can think strategically about how to present these products so traders see them and think "I need that." If you understand the difference between a website and a sales engine, I want to hear from you.