Our current WordPress site already brings in traffic, but the visual flow and micro-interactions aren’t pushing visitors to click, sign up, or buy as strongly as they could. I want a seasoned UI designer who can re-shape every conversion touch-point—especially the call-to-action buttons, the main landing pages, and the overall page layout—into a friction-free, high-engagement experience that lifts sales. Here’s what I need from you: • Fresh, persuasive CTA styles that stand out without feeling pushy • Re-imagined landing page templates built around clear value messaging and above-the-fold clarity • A cohesive site layout that guides users naturally from first visit to checkout on both desktop and mobile You’ll be working in WordPress, so fluency with modern theme builders or custom Figma-to-Gutenberg hand-offs is essential. I’ll provide full access to the existing theme, analytics snapshots, and heat-maps so you can ground every decision in real user data. The finished work should be easy for my content team to update later without touching code. Acceptance criteria: • CTA click-through rates improve compared to baseline metrics I’ll share up front • Landing pages load fast, score 90+ on Google PageSpeed for mobile • Final deliverables include layered design files (Figma or XD) plus implemented pages on a staging site ready for my sign-off If squeezing every extra percentage point of conversion out of a WordPress UI excites you, let’s talk.