We are seeking an experienced WordPress specialist to help restructure and optimize the Events, Retreats, and Lodging section of our existing website. This is not a full website rebuild. The core site is already established, and we are refining a specific section so that it functions more like a high-conversion microsite within the existing structure. Our property operates as a private mountain campus near Black Mountain and Asheville, NC. Outside of our summer camp season, we host weddings, corporate and nonprofit retreats, school and faith-based gatherings, and short-term lodging stays. We have already developed a detailed content framework and draft copy, and we need support implementing it in a clean, conversion-focused, and SEO-optimized way. The scope includes two primary areas. First, technical cleanup and optimization, including auditing and removing unnecessary plugins, improving performance where applicable, implementing Two-Factor Authentication for backend users, and ensuring SEO best practices are properly configured. Second, we need section restructure and UX improvements, including refining the layout of the Events and Retreats pages, improving navigation flow between Weddings, Retreats, and Lodging, strengthening calls-to-action and inquiry pathways, optimizing the mobile experience, improving internal linking and page structure, and aligning content with an intentional SEO strategy. We are not looking for a template swap. We are looking for thoughtful structural refinement within our current WordPress theme. Deliverables should include a cleaned and optimized backend (relevant to this section), improved page layouts and conversion flow, SEO setup and keyword alignment, a clear inquiry-focused call-to-action structure, mobile-responsive refinements, and documentation outlining the changes made. The ideal candidate has strong WordPress experience, a track record of improving existing sites rather than only building new ones, familiarity with on-page SEO optimization, and a clear understanding of conversion-focused page structure. Experience working with hospitality, venues, or retreat-based businesses is a plus. Please include relevant portfolio examples, a brief description of your approach, an estimated timeline, and a fixed price proposal. We are looking for someone who is strategic, communicative, and detail-oriented, not simply someone to make cosmetic adjustments.