We are an established online bookstore with 10000+ active titles. Our WooCommerce store has already been migrated to Kadence. Technical setup is complete. Work will be done on staging. We are looking for a frontend specialist who can refine layout and improve conversion structure, not just execute instructions. This is not a full redesign. This is not a theme migration. Objective Build a clean, commercial, high-conversion structure using Kadence Blocks. We want someone who can analyze our current layout and challenge UX decisions if they don’t support conversion. Scope • Improve homepage layout • Define strong product page structure • Refine product grid • Improve hierarchy, spacing, and clarity • Keep implementation lightweight and fast SEO structure, URLs, and existing setup must remain unchanged. Business context Most users arrive knowing exactly which book they want. The product page must clearly prioritize: • Price visibility • Strong Buy Now + Add to Cart buttons • Clear 24h delivery messaging • Purchase clarity and speed We value structure and clarity over decorative design. Ideal profile • Strong Kadence + WooCommerce experience • UX mindset focused on conversion • Comfortable questioning decisions • Performance-aware • Works cleanly with staging environments Not a good fit if you: • Only work with Elementor / WPBakery • Focus mainly on animations • Propose full redesigns • Implement generic demos Please include: • Relevant WooCommerce/Kadence work • How you approach improving product page conversion • Estimated timeline