I’ve started reviewing my site and quickly realised its look and search visibility both need a lift. My immediate priority is design: a cleaner, more engaging layout that still respects the existing brand. While the new visuals are taking shape, I also want a full SEO sweep—on-page and off-page alike. On-page work must cover the three pillars that matter most to me right now: richer, well-structured content; properly written meta titles and descriptions; and faster load times that land solid PageSpeed scores. Tactics such as image compression, code minification, caching, and Core Web Vitals tuning are all welcome. Off-page, I’m after an ethical outreach roadmap that earns high-quality backlinks and genuine mentions, not spam. I’ll need clear milestones so we can measure traction. Deliverables • High-fidelity desktop + mobile mock-ups of the redesigned pages • Revised on-page copy and metadata for every existing URL • PageSpeed Insights report showing tangible improvement after your fixes • Concise off-page strategy with first-month action items Please share a quick outline of how you’d tackle both the design and dual-layer SEO, along with samples of similar projects and a realistic timeline. Familiarity with tools like Figma, Photoshop, Google PageSpeed Insights, Ahrefs or SEMrush is a plus—feel free to suggest equivalents if you prefer.