I’m refreshing my website and need clear, engaging copy that feels professional yet approachable. The focus is on website content—think a sharp Home page that hooks visitors, an About section that tells our story with personality, and concise Services blurbs that highlight benefits without fluff. Scope • Draft polished copy for up to five standard pages (Home, About, Services, plus two additional if needed). • Match my brand voice once I share a short style guide and examples. • Weave in on-page SEO basics—natural keywords, compelling H1/H2 headings, and meta descriptions. What I’ll provide • A brief outlining audience, value proposition, and any must-use phrases. • Existing marketing material and reference sites for tone direction. What I expect back • Finalised, proofread text in a Google Doc, ready to paste into the CMS. • One round of revisions to finesse wording or structure. If you’re experienced in website copywriting and comfortable balancing persuasion with clarity, I look forward to seeing your approach and a couple of portfolio links.