I need a seasoned press-release writer who can craft a publication-ready announcement TODAY for the launch of our brand-new website. The piece must: • Speak to a general-public audience in clear, engaging language. • Follow standard newsroom conventions (AP style preferred). • Spotlight the fresh look, improved navigation, and overall value the site brings to everyday visitors. • Include a compelling headline plus two alternative headline options. • Finish with a concise company boilerplate and updated contact details. Target length is 500–700 words. We need quick distribution today. Timeliness is critical—first draft within a few hours and ready to publish by end of day.