Our online store is live but still running on its factory settings; I want it tightened up so the very first visitors are met with a polished, conversion-ready experience geared toward UK shoppers. Homepage The hero section and supporting blocks need rewriting and rearranging with one goal in mind—increase sales of our flagship product. Clear CTAs, benefit-led copy, trust indicators, and an obvious path to checkout are essential. Foundational pages Please create and publish the following: • About page that tells our brand story and mission • Contact page with easy-to-use form and map/embed options • UK-specific Shipping & Returns page • Privacy Policy and Terms & Conditions drafted and formatted for compliance Product page power-up Rewrite every description in a friendly, conversational tone packed with UK-focused SEO keywords. Lead with benefits, follow with features, weave in social proof, and finish with a strong CTA. Add keyword-rich image alt-text plus clean meta titles and descriptions. Marketing setup • Install and verify Google Analytics • Install and verify Meta/Facebook Pixel • Add an email capture pop-up that integrates with my ESP • Outline a launch plan for Google and Facebook ads (audiences, budget split, creative angles) Acceptance criteria • All new pages live, linked in navigation, and mobile-optimised • GA and Pixel events visible in Tag Assistant and Events Manager • Product copy unique (Copyscape clear) and keyword-optimised • Site speed equal to or better than current baseline If you have a track record of taking stores from bare-bones to revenue-ready, I’m ready to hand over access and move fast.