My Shopify store, zelzis.com, is lagging behind in both user experience and SEO because pages take far too long to load. I’m looking for someone who can dive deep, audit every layer of the stack, and leave the store lightning-fast when you’re done. Here’s what I need done: • Run a full performance audit with Google PageSpeed Insights, GTmetrix, or similar, highlighting the worst offenders. • Analyse current speed-focused apps or theme tweaks already in place and decide what stays, what goes, and what should be replaced. • Optimise Liquid templates, JavaScript, and CSS—minify, defer, or inline where it makes sense—and introduce lazy loading for images. • Compress and properly size existing media, then set up an automated workflow so new uploads stay lean without me lifting a finger. • Implement CDN, caching, and any server-side adjustments Shopify allows to cut first-byte time. • Provide a concise before-and-after report so I can see hard numbers on load time, Core Web Vitals, and overall Lighthouse scores. Acceptance criteria: Pages on both desktop and mobile should consistently load in under three seconds, with Core Web Vitals in the “good” range according to PageSpeed Insights. If you’ve streamlined Shopify stores before and can point to real-world speed boosts, I’d love to hand this over to you. Website Details Website URL: https://www.zelzis.com Platform: [Specify your CMS, e.g., WordPress, Shopify, Custom PHP, etc. If you are unsure, you can write "To be confirmed, but currently hosted on [Your Hosting Provider, e.g., Hostinger, SiteGround]."] Current State: Needs significant improvement in metrics like First Contentful Paint (FCP), Largest Contentful Paint (LCP), and Total Blocking Time (TBT). Key Deliverables The successful freelancer will be responsible for the following: Full Speed Audit & Report: Provide a detailed analysis of the current website performance using tools like Google PageSpeed Insights, GTmetrix, and WebPageTest. The report should identify all critical issues and suggest specific, actionable solutions. Core Web Vitals Improvement: Achieve a passing score (Green) for all Core Web Vitals metrics on both mobile and desktop. Loading Time Reduction: Target a reduction in the overall load time to under 2 seconds (or less, if feasible). Implementation of Optimization Techniques: This may include, but is not limited to: Image optimization and implementation of lazy loading. Minification of CSS and JavaScript files. Effective browser caching setup. Server response time optimization (if applicable). Leveraging a Content Delivery Network (CDN) - Please advise if a CDN is necessary and include the setup in your proposal. Optimization of database and backend queries (if necessary and applicable to the platform). Post-Optimization Report: Deliver a final report showing the 'before' and 'after' speed scores and an explanation of the work completed. Requirements Proven experience in website speed optimization, specifically achieving high PageSpeed Insights scores. Strong understanding of Core Web Vitals and current SEO best practices related to performance. Ability to work independently and troubleshoot complex technical issues. Excellent communication skills and fluency in English. Please share 2-3 examples of recent website speed optimization projects you have completed, along with the 'before' and 'after' speed scores. How to Apply Please submit your proposal detailing: Your process for tackling this project. A fixed price quote for the entire project. Your estimated timeline for completion. The required work mentioned above. I look forward to reviewing your proposals and hiring a dedicated expert to make zelzis.com significantly faster!