- A snapshot of the current state of the project's SEO visibility indicators on the web ( CI file ) - Technical SEO Audit of the project ( Ahrefs, Semrush, Serpstat, Screaming Frog, Moz, & others ) - Website SEO functionality testing - SEO Audits with the Google Ranking Factors checklist - Google Search Console audit - Preparation of Technical SEO specifications file for error correction ( TT )